Sold
Sold in 14 days. Closed in 31.
Listed, sold over asking, and closed in one calendar month.
43 Cornell Common Road, Markham
Cornell Village
Listed, sold over asking, and closed in one calendar month.
43 Cornell Common sold in fourteen days and closed thirty-one days after it was listed. It sold over asking, and the buyers had keys inside a single calendar month.
The close timeline was negotiated - the buyers wanted possession quickly and our sellers were able to work with it. That part isn't standard, and we won't pretend it is. What is repeatable is everything that happened before the offer came in.
Listing to keys in one calendar month
A fast sale is the outcome of decisions made before the sign goes up. These are the ones that mattered here.
The house was painted throughout in a neutral palette, the light fixtures were updated, and every room was professionally staged before a camera came through the door. Outside, the garden beds were re-mulched, the lawn brought back, and the rear deck refreshed. On a lot this size the backyard is the reason people book a showing, so it had to photograph like the selling feature it is.
We ran the comparables in Cornell Village and priced the home to where the market was, not to where it would have been flattering to price it. Overpricing a home is the most expensive mistake a seller can make, because the first two weeks of attention are the only two weeks a listing gets for free.
Full photography package, a two-minute video tour, and a floor plan. Buyers decide whether to book a showing from a phone screen. The images are the showing before the showing.
Every listing we take gets its own property website, so buyers researching the address find our presentation rather than a third-party aggregator's.
Targeted advertising on Facebook and Instagram aimed at buyers actively looking in Markham, running from launch through to the offer.
We set an offer date, and more than one offer came in on the day. The strongest buyers needed a quick possession and our sellers were able to accommodate it, so that flexibility went to work on the price rather than being handed over for nothing. The home sold over asking.
The video that ran with the listing, from the front porch through to the back lot.
Loads from YouTube only once you press play.
The images the campaign ran on. Tap any photo to open it full size.
Every home and every market is different, but the process is the same. Get a current read on what your home would do right now.
Markham and Unionville are home, and where most of our work is. We list across the GTA, but knowing a neighbourhood street by street is what lets us price a home to where it actually sits rather than to a city average.